In-House Performance Marketing Executive

Job Description

Location: Pakistan (On-site / In-house)

Markets: Saudi Arabia (KSA) & Pakistan

Bonus Markets: UK / USA (Plus Point)

Industry: E-commerce / Retail / Collectibles

Platforms: Meta Ads, TikTok Ads, Snapchat Ads

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Job Overview

We are hiring a full-time, in-house Performance Marketing Executive with expertise in managing advertisements for the Pakistan and Gulf (KSA) markets. Preference will be given to candidates with advertising experience in the UK or USA. This role emphasizes performance marketing over social media posting and boosting activities.

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Responsibilities

• Plan, launch & optimize Meta (Facebook & Instagram) ad campaigns
• Professionally manage TikTok Ads in KSA and Pakistan
• Run & optimize Snapchat Ads, specifically conversion campaigns
• Safely handle multiple ad accounts ensuring policy compliance
• Set up & manage Pixel / Events / Conversion tracking
• Plan campaigns at the product & collection level
• Conduct audience research, retargeting & scaling activities
• Perform daily optimizations focusing on CTR, CPC, CPA, ROAS
• Collaborate with the creative team for ad creatives
• Provide weekly performance reports

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Required Experience (MUST)

• 1.5–3 years of hands-on experience with advertisements
• Demonstrated expertise in the Pakistan & Gulf (KSA) markets
• Proficient in managing Meta Ads
• Practical experience with TikTok Ads
• Basic to intermediate knowledge of Snapchat Ads
• Understanding of Shopify / website conversions
• Knowledge of Pixel & event setup
• Capability to work in-house and independently

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Plus Points (Preferred)

• Experience with UK or USA ad accounts
• Background in E-commerce / retail products
• Experience in high-ticket or premium product advertisements
• Proven ability to scale campaigns beyond the testing phase

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Salary & Benefits

• PKR 70,000 – 120,000 monthly based on experience
• Performance-based bonus
• Long-term growth opportunities
• Stable in-house position without the pressures of freelancing

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Not Required

• Graphic designing
• Social media posting
• Influencer marketing

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How to Apply

Candidates are required to submit:

1. Brief introduction

2. Platforms managed (Meta / TikTok / Snapchat)

3. Market experience (Pakistan / KSA / UK / USA)

4. Screenshots or concise case studies (blurring allowed)

Job Type: Full-time

Pay: Rs70,000.00 - Rs120,000.00 per month

Work Location: In person