PPC Specialist - Automotive

Job Description

***LOOKING FOR AN EXPERT IN AUTOMOTIVE DIGITAL MARKETING WITH AT LEAST 5 YEARS OF EXPERIENCE***

CANDIDATES WITHOUT PRIOR EXPERIENCE NEED NOT APPLY

APPLICANTS MUST BE BASED IN TEXAS

We are currently in search of a highly talented and seasoned Google Ads and Digital Marketing Specialist to become a part of our dynamic team!

The perfect candidate should possess a minimum of 8 years of experience in crafting, executing, and overseeing digital marketing campaigns, coupled with a solid grasp of the most recent digital marketing trends and technologies.

Key Responsibilities:

• Formulate and implement lucrative PPC campaigns across various ad networks, such as Google Ads and Microsoft Ads
• Track campaign performance and fine-tune bidding and targeting techniques to optimize ROI
• Conduct thorough analysis and reporting on campaign effectiveness utilizing Google Analytics
• Implement conversion rate optimization (CRO) strategies to enhance website conversions
• Develop compelling and impactful content for digital ads, landing pages, and other promotional materials
• Stay abreast of the latest developments in digital media and industry standards
• Engage in research and troubleshooting to empathize with consumers when designing advertisements
• Collaborate with fellow marketing team members to ensure consistent brand messaging and a seamless user journey
• Demonstrate keen attention to detail, exceptional writing skills, creative thinking, and analytical prowess
• Proficiently handle mathematical budgeting and comprehend percentage pacing

Qualifications:

• Bachelor's degree or equivalent experience of 8 years
• Proficiency in the Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience in SEO and SEM with strong communication, both written and verbal, and teamwork abilities

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Over 8 years of experience in digital marketing
• Expertise in Google Ads, Tik Tok Ads, and Meta advertising
• Thorough knowledge of Google Analytics
• Strong interpersonal skills, listening capabilities, and effective presentation skills
• Exceptional writing skills and attention to detail
• Creative thinking and analytical abilities
• Capability to keep abreast of digital media advancements

If you meet these criteria and are keen on being a part of our team, kindly submit your resume and cover letter for consideration.

Industry:
Marketing & Advertising

Employment Type:
Full-time

Job Type: Full-time

Salary: Starting from $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Google Ad Manager: 7 years (Required)
• Budgeting: 5 years (Required)
• Mathematical aptitude: 5 years (Required)
• Google Ads: 7 years (Required)
• Automotive Digital Marketing: 5 years (Required)

License/Certification:

• Google Ads Search Certification (Required)

Location:

• Texas (Required)

Shift Availability:

• Day Shift (Required)

Work Location: Remote